![]() ![]() This year Roblox reckons this sum could exceed $250m. In 2019 it paid $100m to its game-makers. The company says it has more than 2m developers, of whom about one-sixth earn income-sharing revenue with Roblox from purchases made in the games. The most popular one, a game called “Adopt Me!”, had more than 1.6m concurrent players in April, according to Roblox.ĭesigning Roblox games is also a money-spinner. Although the vast majority of these titles are duds, some are blockbusters: 5,000 games have had more than 1m plays 20 have had more than 1bn. So far, more than 50m games have been created with Roblox Studio, the platform’s official game-making software, according to the company. Users can design and build their own games and worlds using icons and pre-fabricated Lego-like blocks, rather than code, and then easily share them with friends. Roblox is not itself a video game, but rather a ga me-creation platform. In July alone users logged 3bn hours on the site, up by 100% from only a few months ago. Many are children: Roblox says three-quarters of American 9- to 12-year-olds play its games. Today, according to RTrack, an analytics tracking site, it boasts more than 164m. The platform, on which playing is free of charge, had already racked up 115m active users in February, before much of the world went into lockdown. Roblox, a Silicon Valley-based gaming platform, may be one of the biggest entertainment success stories of the pandemic. ![]() During the pandemic, some enthusiasts have even used social games such as “Animal Crossing” to stage weddings, concerts and nightly talk shows. They are an increasingly popular way to connect with friends, too. Video games-especially live multiplayer ones that can be replayed endlessly-are great for staving off boredom. It is little wonder that the sector is so hot. Capcom, a Japanese video-game maker, is up by 75%. This year, the shares of Electronic Arts and Activision Blizzard, two big games publishers, have risen by 33% and 42%, respectively. This license was supported by the Executive Members.Īmid the economic devastation wrought by covid-19, video games are a rare bright spot. When deemed relevant, 2PM will license paywalled articles to share with the entire community. Editor’s Note: this article was licensed to 2PM Inc. ![]()
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